Influencer Marketing Mastery
- Description
- Reviews
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IntroductionInfluencer marketing is no longer something you can ignore or play trial and error with. It is a mainstream branch of digital marketing and is no longer optional, no matter the brand.
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Chapter 1: What Is Influencer Marketing?
Now, we’ve gone through who an influencer is and how your brand can benefit from collaborating with them. But let’s spend a minute on understanding the concept of influencer marketing as a whole. For starters, this is not a new concept at all. If you are an established brand with a big budget, you have probably been doing this all along in the form of celebrity endorsements.
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Chapter 2: What Is a Social Media Influencer?
We have looked at the different types of influencers based on their following. But you can also make that differentiation based on the type of content these influencers create. A lot of influencer marketing happens on social media through bloggers and micro influencers. There is also a huge interest in videos on these platforms. So, here’s how to spot these influencers.
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Chapter 3: Why Influencer Marketing Works So Well for Businesses
There are lots of reasons why this marriage between brands and individual content creators who are seen as voices of authority in their niche is advantageous to businesses. The list can be unending, but here are the essentials if you need convincing on the benefits of influencer marketing.
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Chapter 4: Defining Your Goals with Influencer Marketing
Now, there are two main reasons to get into influencer marketing. One is to improve brand awareness and two is to get these aware individuals to buy your products or services. But these are broad targets.
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Chapter 5: How to Find Effective Influencers for Your Brand
Now, you know what makes a good influencer. Here’s how you find one that fits your brand. Well, this is not the exact recipe but these are the factors you will be looking into.
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Chapter 6: How to Contact Influencers and How to Negotiate a Deal
After you have found the influencer of your choice, you have the task of convincing them to collaborate with you. These negotiations need to be handled with enough care because it is a case where both parties absolutely need to benefit.
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Chapter 7: 7 Things to Avoid in a Potential Influencer Campaign
A guide is never complete if I don’t warn you of the mistakes that are commonly made even though they are easily avoidable. Here are seven of them you should absolutely run from.
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Chapter 8: How to Track and Measure an Influencer Marketing Campaign
This is the last leg of the adventure and as you can tell, it comes after the campaign or the collaboration comes to an end. You need a tangible way of measuring the success of this partnership and this is how it’s done.
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Conclusion
Influencer marketing is one of the most rewarding investments if you are trying to sell a product or service to a demographic that spends a good deal of time on the internet. And since we live in the 21st century, that is the biggest chunk of the population. If ‘internet land’ was a country, it would be the biggest in the world and as a marketer, that’s the one you want to capture.
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Introduction -
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Chapter 1: What Is Influencer Marketing?
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Chapter 2: What Is a Social Media Influencer?
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Chapter 3: Why Influencer Marketing Works So Well for Businesses
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Chapter 4: Defining Your Goals with Influencer Marketing
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Chapter 5: How to Find Effective Influencers for Your Brand
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Chapter 6: How to Contact Influencers and How to Negotiate a Deal
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Chapter 7: 7 Things to Avoid in a Potential Influencer Campaign
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Chapter 8: How to Track and Measure an Influencer Marketing Campaign
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Conclusion
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